For some reason, sound and it’s direct impact on us as humans is something we tend to ignore in our workplaces. Julian Treasure argues convincingly that we must pay attention as much to the audio component of experiences as much as we do the visual.
Audio Evangelist: Julian Treasure
Julian Treasure is founder and chairman of The Sound Agency, a UK-based audio branding consultancy that asks and answers the question: “How does your brand sound?”. For over 10 years The Sound Agency has been proving that good sound is good business for clients such as Harrods, Nokia, BP and many major shopping malls across Europe. His book Sound Business is the seminal work on creating intentional, effective business sound. He has been widely featured as a sound and communication expert in the world’s radio, print and web media, including TIME Magazine, The Economist and The Times.
Julian is also a sought-after and top-rated international speaker. Collectively his five TED.com talks on various aspects of sound and communication have been viewed an estimated 20 million times. His latest talk, How to speak so that people want to listen, is in the rare group that has achieved over seven million views on TED.com alone, putting it in the top 30 TED talks of all time.
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Tim Leberecht is the chief marketing officer of NBBJ, a global design and architecture firm that helps organizations such as Amazon, the Bill & Melinda Gates Foundation, Boeing, Google, Samsung, Starbucks, and Tencent create meaningful experiences.